Course details
This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English.
Prerequisite(s)
- 50% in MKTG 1102
Credits
3.0
Cost
$544.86 - $570.75 See individual course offerings below for actual costs.
Course offerings
Fall 2022
Below are four offerings of MKTG 2203 for the Fall 2022 term.
CRN 33234
Duration
Tue Sep 06 - Tue Nov 22 (12 weeks)
- 12 weeks
- CRN 33234
- $570.75
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 22 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 470 |
Instructor
Mike Coates
Course outline
Cost
$570.75
Status
CRN 33136
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 33136
- $544.86
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Tom Chan
Course outline
Cost
$544.86
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 33232
Duration
Tue Sep 06 - Tue Nov 22 (12 weeks)
- 12 weeks
- CRN 33232
- $544.86
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 22 | Tue | 18:30 - 21:30 | Online |
Instructor
TBD
Course outline
Cost
$544.86
Important information
- Internet delivery format.
-
This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 38314
Duration
Fri Sep 09 - Sun Sep 18 (3 weeks)
- 3 weeks
- CRN 38314
- $570.75
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 | Fri | 17:30 - 20:30 | Downtown DTC |
| Sep 10 - Sep 11 | Sat, Sun | 09:00 - 17:00 | Downtown DTC |
| Sep 16 | Fri | 17:30 - 20:30 | Downtown DTC |
| Sep 17 - Sep 18 | Sat, Sun | 09:00 - 17:00 | Downtown DTC |
Instructor
TBD
Course outline
Cost
$570.75
Important information
-
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 9, 10, 11 and Sept 16, 17, 18 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1700
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion, the student will be able to:
- Describe Integrated Marketing Communications.
- Describe the role consumer behaviour plays in the development and implementation of advertising and promotional programs.
- Describe the basic elements of the communication process.
- Explain the role of communications in marketing.
- Explain the process of deciding and implementing media strategies and tactics.
- Describe the structure of the television and radio industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using broadcast media.
- Describe the structure of the magazine and newspaper industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using print media.
- Describe the various out-of-home and support media available to the marketer. Evaluate strengths and limitations of using out-of-home and support media.
- Explain the role of sales promotion in an organization's integrated marketing communications program. Describe the objectives, strategy, and tactical components of a sales promotional plan.
- Explain the role of public relations in the promotional mix. Evaluate the strengths and limitations of using public relations.
- Explain the role of direct marketing. Describe direct marketing strategies and tactics. Evaluate the scope and effectiveness of direct marketing.
- Explain the role of the Internet in marketing communications. Evaluate the strengths and limitations of the Internet and interactive media.
Effective as of Fall 2003
Related Programs
Marketing Communications Essentials (MKTG 2203) is offered as a part of the following programs:
School of Business + Media
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Subscribe
Interested in being notified about future offerings of Marketing Communications Essentials (MKTG 2203)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.