Course Overview
Fundraising, marketing events, annual giving campaigns, selling subscriptions and volunteer recruitment - these are all challenges that not-for-profit organizations and charities face on a daily basis. Social media presents the opportunity for NFP and charity organizations to reach out to potentially thousands of possible donors and create connections and conversations, which, in turn, forge trusting relationships and support. In this course, administrators of NFPs and charitable organizations will explore how to harness relevant social media tools to assist their organizations with online giving, community engagement and cultivation, donor relations, and network influence.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
1.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course the student will be able to:
- Gain a deeper understanding of how social media can assist your organization to create engagement and trust with current and future donors.
- Assess which social media platform will work best for your unique organization.
- Create a relevant online presence for your nonprofit or charitable organization on each of the popular social networks.
- Define the governing principles upon which social media revolve.
- Interpret the appropriate etiquette of each of the popular social networks.
Effective as of Fall 2012
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.