Course Overview
This course is designed for the working marketing or brand professional. Covering social media from the perspective of medium and large business - typically those that have a dedicated marketing or brand manager - focus will be on measuring social media return on investment, loyalty and retention, social marketing risk management, effective social media communication, and community management . Topics will include those such as, Base camps and Outposts, Social Media Meltdowns, Trolls and Negative Commentary, Your Brand's Tools, Social Commerce, and Social Media on the Go.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course you will be able to:
- Assign a team of social media managers to your organization.
- Set-up ways to measure social marketing ROI.
- Differentiate between social media brand engagement and social media marketing campaigns.
- Describe how social media is impacting your marketing and brand management.
- Efficiently manage your time and efforts through social media software and scheduling practices.
- Create a social marketing monitoring program for your brand.
- Explain how social commerce can sell more of your products.
- Choose the industry's right platforms and top tools for your brand.
- Manage your brand's presence on the appropriate social networking platforms.
Effective as of Winter 2011
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.