Course Overview
The analytics of social media marketing and selling is the focus of this course. You will explore the principles of analytics and fine tune online social media strategies to extract better results for your brand and business. Discover how to manage multi-ad online campaigns for Google Adwords and other pay-per click programs in order to impact social media campaigns. Measure the impact of marketing on sites such as Facebook, YouTube, Twitter and more. Define specific techniques for integrating tools that will deliver measurable results on social media campaigns.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
1.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon completion of this course you should be able to:
- Demonstrate and track social media
- Identify ways to measure and extract insight from social media campaign reports
- Explain the various tools available for measuring social media campaigns
- Analyze and critique online campaigns using social media analytics tools
Effective as of Fall 2011
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.