- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
The analytics of social media marketing and selling is the focus of this course. You will explore the principles of analytics and fine tune online social media strategies to extract better results for your brand and business. Discover how to manage multi-ad online campaigns for Google Adwords and other pay-per click programs in order to impact social media campaigns. Measure the impact of marketing on sites such as Facebook, YouTube, Twitter and more. Define specific techniques for integrating tools that will deliver measurable results on social media campaigns.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
1.0
- Not offered this term
- This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.
Learning Outcomes
Upon completion of this course you should be able to:
- Demonstrate and track social media
- Identify ways to measure and extract insight from social media campaign reports
- Explain the various tools available for measuring social media campaigns
- Analyze and critique online campaigns using social media analytics tools
Effective as of Fall 2011
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Programs and courses are subject to change without notice.