Course Overview
Focuses on the practical application of sales promotions techniques, both trade and consumer. Covers couponing, contests, sweepstakes, bonus packs, premiums, package promotions and price offs. A major objective of the course is for the student to be able to develop a basic sales promotion plan.
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course you should be able to:
- Identify and define behavioural target market segments as distinguished from those in traditional 'advertising'.
- Describe the various types of consumer and trade sales promotion techniques and their advantages and disadvantages.
- Critique retail, business to business and online promotion strategies and tactics.
- Evaluate sales promotion efforts; analyse their strengths and weaknesses; and make recommendations for improvement.
- Develop basic sales promotion strategies for manufacturers and/or retailers.
- Evaluate student presentations relating to individual sales promotion submissions.
Effective as of Fall 2003
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.