Course details
An overview of the retail environment, starting with global trends and narrowing the focus to North American issues and ultimately examining the most important issues facing British Columbia and Vancouver retail sectors. Topics include: retail operations, logistics, buying, merchandising, human resources, customer relations and marketing.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$551.75
Course offerings
Fall 2023
Below is one offering of MKTG 1140 for the Fall 2023 term.
CRN 33597
Duration
Mon Oct 02 - Sat Nov 11 (6 weeks)
- 6 weeks
- CRN 33597
- $551.75
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Oct 02 - Nov 11 | N/A | N/A | Online |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$551.75
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Explain strategies for building and maintaining customer loyalty through branding, websites, social media and exemplary customer service.
- Create a retail business concept.
- Design a store layout by applying the basic principles of merchandise and buying strategies.
- Describe profit path, merchandise turnover and other measures used to assess retailer’s financial performance.
- Describe the legal, ethical and sustainable issues and their impact on retailing.
Effective as of Fall 2016
Related Programs
Retailing Management (MKTG 1140) is offered as a part of the following programs:
School of Business + Media
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
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Programs and courses are subject to change without notice.