Course Overview
In a rapidly changing global environment, destination competitiveness and sustainability relies on a destination's capacity to continually assess, plan, develop, manage, and market tourism offerings. This course provides insights into economic, social/cultural, and environmental impacts on local, national and international destinations. With a thematic framework in place, destinations are examined in terms of their ability: (1) to positively address and respond to constantly changing macro and micro factors, (2) to develop strategies for economic diversification through sustainable and regenerate tourism product development including the development and promotion of indigenous cultures and experiences and managing sensitive ecological areas, (3) to identify and deliver authentic, transformational experiences to a demanding traveller, (4) to work in a collaborative effort with all stakeholders within the tourism system including visitors, businesses and local residents.
Prerequisite(s)
Credits
2.5
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Apply marketing, business planning skills and knowledge learned from other courses in a community context for sustainable tourism development including indigenous tourism.
- Identify the value of tourism in a community context as it pertains to economic, social/cultural and environmental sustainability.
- Identify strategies for tourism development based on analysis of the current stage of development and sustainability principles.
- Identify and describe the steps required for regenerative tourism planning.
- Explain the benefits of regenerative tourism.
- Describe the role and function of individual stakeholders, communities, regions, government, sector organizations and tourism organizations with regard to sustainable development.
- Identify key components for marketing a community as a sustainable and regenerative destination.
- Prepare a case study of a city/community/resort that are currently developing sustainable and regenerative tourism products.
- Analyze sustainable and environmental management techniques that are presently being undertaken by each sector of the tourism industry.
Effective as of Winter 2025
Related Programs
Regenerative and Sustainable Tourism (MKTG 4410) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Tourism Marketing and Sales Option)
Diploma Full-time
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