Course Overview
Examine in depth the relationship between foundational macroeconomic principles and the five core elements of a real estate market. Students become proficient in identifying and interpreting macro PEESTLL (political, economic, environmental, social, technological, legal, and leadership) influences relevant to the ever-changing nature of real estate market opportunities. Students then apply these concepts by drilling down through metropolitan, municipal, and neighbourhood real estate markets relevant to both residential and commercial specialties. Students start with an assigned specific local residential market, developing skills in tracking and forecasting market trends. Learning is then progressed by advancing to the challenge of tracking and forecasting the complexities of a local commercial market. Students demonstrate their grasp of macroeconomic principles related to the real estate industry through a number of case-study assignments, both individually and in teams.
Prerequisite(s)
- Completion of second-level Marketing Management courses
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Competently research, analyze, and forecast current PEESTLL factors and macro policies as they relate to a specific real property market.
- Identify and describe the nature and unique interplay of the five key elements (supply, demand, cost and availability of money, market value, and emotion) at work in a specific real estate market at any point in time.
- Identify, and describe the underlying base factors that can influence the current and forecasted market value of real property.
- Effectively and efficiently compare and contrast profitable market-harvest strategies.
- Accurately forecast potential pivotal changes to both the macro factors and the five key elements of a real estate market, and demonstrate the potential impact on a specific real estate market.
Effective as of Fall 2022
Related Programs
Real Estate Market Economics (MKTG 3300) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Professional Real Estate Option)
Diploma Full-time
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