Course details
Provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. Reviews the role of strategic planning as it applies to media, creative, sales promotion and research.
Prerequisite(s)
- 50% in MKTG 2203
Credits
3.0
Cost
$518.55 - $544.44 See individual course offerings below for actual costs.
Course offerings
Fall 2022
Below are two offerings of MKTG 3322 for the Fall 2022 term.
CRN 40194
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 40194
- $518.55
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Fair Gordon
Course outline
Cost
$518.55
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 38356
Duration
Wed Sep 07 - Wed Nov 23 (12 weeks)
- 12 weeks
- CRN 38356
- $544.44
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 07 - Nov 23 | Wed | 17:30 - 20:30 | Downtown DTC |
Instructor
TBD
Course outline
Cost
$544.44
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion, the student will be able to:
- Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
- Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
- Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
- Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
- Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
- Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
- Explain the role and functions of specialized marketing communications organizations.
- Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
- Develop a complete communications plan.
Effective as of Fall 2003
Related Programs
Promotional Strategies (MKTG 3322) is offered as a part of the following programs:
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Sustainable Event Management
Certificate Part-time
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Programs and courses are subject to change without notice.