Course Overview
This course offers students a roadmap for discovering new opportunities, identifying what customers value and creating products and services that define social entrepreneurship. Product development in social entrepreneurship is designed to provide new insights, best practices and highlight the current state-of-the-art in product and service creation. It is designed to explore new areas to complement the core ideas that are the basis of the new product development approach. The course uses a case study approach to learning and the cases used reflect current Social, Economic and Technology (SET) issues and support the idea that innovation drives competitive positioning and profit. The cases reflect a wide range of products and services and include a broader global representation in social entrepreneurship. Students will be able to demonstrate new ideas in product development and identify best practices used in social entrepreneurship. This is a hands-on course where students will spend 50% of class time exploring innovative product ideas and applying course concepts to develop a new product / service.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
At the end of this course the student will be able to:
- Define Social, Economic, and Technology (SET) Factors that lead to Product Opportunity Gaps (POGs).
- Describe how breakthrough products in social entrepreneurship merge style, technology, and value.
- Demonstrate use of Positioning Map and where breakthrough products are found on the map.
- Explain seven basic Value Opportunities that differentiate a product and contribute to the overall experience of use: emotion, aesthetics, identity, ergonomics, impact, core technology, and quality.
- Identify evolutionary and revolutionary products / services and the need for constant innovation, as well as social value.
- Create a new product / service idea.
Effective as of Fall 2013
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.