Course Overview
This course provides students with the business communications skills, tools, and processes essential to successfully launch their software business. Students will learn the techniques for building and maintaining client relationships, including building their personal brand and network. Students will plan, develop and deliver sales presentations of varying lengths and formats, such as "elevator" pitches to potential investors and formal team sales presentations to business customers. In addition, students will develop professional marketing collateral, including presentation slides and direct marketing pieces, to support their new software product.
Prerequisite(s)
Credits
4.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Explain the concept of relationship selling.
- Apply the steps in the relationship selling process.
- Plan for, develop, and deliver a sales presentation.
- Reflect on own sales presentation.
- Apply the techniques available for maintaining and building client relationships.
Effective as of Winter 2019
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.