Course Overview
This course examines the complex sales and distribution methods for marketing wood products in North America. The marketing spectrum is affected by the economic constraints of the countries involved and a very competitive environment, which will also be discussed during the course. The effects of sawmill management, shipping logistics, and operational decisions will be considered.
Prerequisite(s)
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
At the end of this course the student will be able to:
- Describe how lumber is sold and lumber supply chain management systems in North America.
- Produce a marketing plan for a pre-selected product.
- Describe range of products and grades to customers.
- Explain the importance of credit limits and how they affect the sale of the product.
- Calculate the different values assigned to certain products, sizes and lengths to meet individual customers needs.
- Negotiate with transportation companies to arrive at a logistical solution for the transport of a given product from a given origin to a given destination in an optimal time period maximizing profits.
Effective as of Winter 2007
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.