Course Overview
Deals with the product/service development process, as it exists in ventures of all sizes. The course takes the student on a journey through several different industries to transfer the skills necessary to analyze and market new product or service concepts. Emphasis is placed on practical, introductory methods of assessment and implementation as opposed to abstract development models or complex product/service engineering concepts.
Prerequisite(s)
- 50% in MKTG 1102
Credits
2.5
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Evaluate new product and service concepts in a methodical manner.
- Prepare a report evaluating new product and service concepts.
- Identify key issues regarding the various stages of the new product or service development process.
- Define and explain key principles involved in re-evaluating and repositioning existing products or services.
- Identify and assess potential joint venture partners for new product or service development.
- Identify the most advantageous yet feasible financing sources for new product or service development.
Effective as of Winter 2025
Related Programs
New Product and Service Development (MKTG 3338) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Entrepreneurship Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.