Course Overview
This course looks at the business side of Journalism. It is to give the student practical experience and confidence in handling the business side of being a free-lance journalist, independent documentary producer and the business skills of a program director. Business cases and industry speakers will cover topics such as finance and budgeting, personnel, production costs, marketing, and general management. Acquaints the student with management decision-making and effective verbal and written business analysis. Students will learn the basics of developing a business plan specific to the broadcast and media industry.
Prerequisite(s)
- Completion of Levels 1 and 2 of the Broadcast and Online Journalism program or permission of Program Head.
Credits
2.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe the major characteristics that underlie business success and failure.
- Identify and compare broad-based strategy options for the entrepreneurial venture.
- Develop the components of a business plan, in whole and in part, to describe the growth of a business opportunity from concept to operating business.
- Discuss the types of information needed to evaluate competition. Explain how competitive strategies are evaluated and analyzed.
- Describe the characteristics and value of a strong management team.
- Describe the purpose, content, and application of the Pro-Forma Income Statement, Cash Flow Statement and Balance Sheet.
- Define and select the most realistic form(s) of financing for a business.
- Examine selective techniques, which aid in strategic decision-making.
Effective as of Fall 2023
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.