Course Overview
Presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behaviour, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan.
Prerequisite(s)
- Prior knowledge of marketing basics recommended.
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Understand and apply strategic thinking to a marketing planning process.
- Understand the transition from Corporate Strategic Plan to Strategic Marketing Plan
- Analyze a company by evaluating the company's market, the marketing mix and competitive environment related to that company and create a marketing plan for the next year of operations
- Create plan forecasts and budgets over a specific one year period from analysis of market potential to a sales forecast including financial strategies
- Create a contingency plan
- Create and present a complete marketing plan in a professional manner
- Refine team based project work skills
Effective as of Fall 2016
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.