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Marketing Management
MKTG 2341

Introduction to Marketing Research MKTG 2341

Marketing Management Course

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Registration news

Registration is now open for the Fall 2026 term.

Additional Information

Please check the classroom locations listing on the first day of your course.
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BCIT’s English Language Proficiency Standard for Flexible Learning (Part-time Studies) is English 12.
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Course Overview

Examines the basic approaches to market research. Discusses research techniques and tools and relates these tools to the decision-making process. Special applications of marketing research to simulated real-life situations are examined.

Prerequisite(s)

50% in MKTG 2202 or 50% in MKTG 2203

Credits

3.0

Not offered this term: This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.

Learning Outcomes

Upon successful completion of this course you should be able to:

Make decisions as to the best use of marketing research and appropriate designs and methodologies.
Differentiate between qualitative and quantitative methods.
Design questionnaires and other research instruments.
Choose appropriate methods to analyze results and apply them to the marketing process.

Effective as of Fall 2003

Related Programs

Introduction to Marketing Research (MKTG 2341) is offered as a part of the following programs:

Indicates programs accepting international students.

School of Business + Media

Business Management
Diploma Full-time

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