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International Marketing MKTG 8000

Marketing Management Course

Course details

This course introduces students to the unique characteristics of international marketing, factors considered in evaluating international marketing opportunities, appropriate methods and strategies for entering new markets, management of the marketing mix in new markets, and current and emerging international marketing/business opportunities.

Prerequisite(s)

  • Acceptance into the Bachelor of Business Administration program.

Credits

3.0

Cost

$740.27

Course offerings

Winter 2023

Below is one offering of MKTG 8000 for the Winter 2023 term.

CRN 89544

Duration

Tue Jan 10 - Tue Apr 18 (15 weeks)

  • 15 weeks
  • CRN 89544
  • $740.27
Class meeting times
Dates Days Times Locations
Jan 10 - Apr 11 Tue 18:00 - 21:00 Online
Apr 18 Tue 18:00 - 21:00 Burnaby SE06 Rm. 202
Instructor

Tom Jopling

Course outline

View

Credits

3

Cost

$740.27

Important information
  1. Departmental approval needed
  2. This course is restricted to students enrolled in the part-time BBA, Global Business Option. Registration approval is automatically granted upon acceptance. This is an online synchronous course. Class will be held via Zoom on Tuesday evenings, and the final exam will be held at the Burnaby campus on Tuesday, April 18.
Status

In Progress

This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Analyze the scope, challenge, and risks of marketing in foreign markets.
  • Explain the evolution from being a domestic to a multi-national marketer.
  • Evaluate market conditions (economic, political/legal, socio-cultural, etc.) that may affect an organization's ability to do business in a foreign market.
  • Apply a macro-to-micro analytical approach to assessing foreign market opportunities.
  • Explain tariff and non-tariff barriers.
  • Outline the basics of marketing logistics and exporting, including intermediaries that can help with the process.
  • Evaluate international pricing issues.
  • Optimize characteristics of emerging markets and potential market opportunities.

Effective as of Winter 2022

Related Programs

International Marketing (MKTG 8000) is offered as a part of the following programs:

School of Business + Media

  1. Bachelor of Business Administration
    Bachelor of Business Administration Full-time/Part-time

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  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.