Course Overview
Through projects, individual research and case studies, students will learn to analyze foreign operating environments to determine market potential, develop market entry strategies and create appropriate marketing mixes. An emphasis will be placed on the role of international marketing in the overall growth and strategies of a domestic firm.
Prerequisite(s)
- 50% in MKTG 1102
Credits
2.5
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Identify the strategic risks of foreign operating environments.
- Develop research appropriate for international marketing.
- Identify the technical factors essential for international marketing.
- Develop appropriate market entry strategies.
- Identify tariff and non-tariff barriers.
- Identify the role of transportation, logistics, and customs procedures in international marketing.
- Develop appropriate international marketing mixes.
Effective as of Fall 2019
Related Programs
International Marketing (MKTG 3304) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Entrepreneurship Option)
Diploma Full-time
- Marketing Management (Professional Sales Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.