Course Overview
International marketing enables companies to effectively market their products and services in the global market. Profitable international marketing is about understanding how your domestic and international markets differ and using the right promotional strategies for your target audience. This course will guide you through the steps needed to prepare for selling your products or services to the international customer and show you how to prepare an effective international marketing plan for your company.
Prerequisite(s)
- English 12 (recommended). Business experience (recommended).
Credits
0.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion, the student will be able to:
- Identify the main principles of marketing.
- Describe international marketing.
- Explain how to use market intelligence, promotional strategies and e-marketing for global success.
- Recognize the influence of cultural, political, legal and regulatory considerations of the international market.
- Identify how to use marketing, pricing, and personal selling strategies to achieve international marketing goals.
- Prepare an international marketing plan.
Effective as of Fall 2008
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.