Course Overview
Through this course's content and practical assignments, you will examine the use of business and competitive intelligence within the international market place. The course focuses on the research process and strategic problem solving. Students will be equipped with the tools to effectively assess the international market potential and the market risks of a venture by examining various market entry issues, legal/governmental policies, political topics, cultural barriers, economic issues, distribution channels, logistics, pricing and promotions. Competitive intelligence in an international setting will be examined as well as effective internet research techniques.
Prerequisite(s)
- 50% in OPMT 3301
Credits
2.5
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion, the student will be able to:
- Use market research to improve decision making related to exporting, importing, transportation, logistics, and market entry.
- Better identify the potentials and the risks within a particular market.
- Develop relevant, reliable and valid methods for gathering up market and competitive intelligence.
- Use a variety of information sources and techniques for collecting and analyzing data.
- Follow the steps of international trade research using a macro-to-micro analytical approach.
- Identify the key elements of an ongoing information system for decision support.
- Investigate the current state and future state of a market using business and competitive intelligence.
- Apply intelligence to market planning, product adaptation and effective promotional strategies.
- Identify and evaluate a broad range of international trade and investment opportunities.
Effective as of Winter 2007
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.