Course Overview
When starting an international trade venture, companies select a target market and develop a marketing strategy that they think will encourage their target customers to buy. For the best chance of success, a company must first use the most effective way of getting its product or service into its target markets. This course discusses a variety of international market strategies including: exporting directly or indirectly, selling franchises or licenses, forming a strategic alliance, acquiring a company, and investing directly or indirectly in a foreign market. Students will learn about the research and planning process involved in choosing market entry strategies that fit most effectively with a company's strategic goals.
Prerequisite(s)
- English 12 (recommended). Business experience (recommended).
Credits
0.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion, the student will be able to:
- Perform corporate strategic-needs assessments.
- Prepare a market entry strategy plan.
- Identify and evaluate market entry options against company objectives and abilities.
- Identify and evaluate appropriate partners and forms of partnership for various international ventures.
- Identify the factors involved in setting up and managing international partnership.
Effective as of Winter 2009
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.