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Course details

This course provides practical work experience that is relevant to your marketing-related career path. You will spend the equivalent of 20-working days with an industry organization performing various tasks associated with the firm's marketing efforts. You will submit written reports, and your performance will be assessed by an organization representative and BCIT faculty.


  • Completion of all program courses except MKTG 4435 Directed Studies.





Course offerings

Spring/Summer 2023

Below is one offering of MKTG 4515 for the Spring/Summer 2023 term.

CRN 55661


Mon Apr 03 - Mon Jun 26 (12 weeks)

  • 12 weeks
  • CRN 55661
  • $673.19
Class meeting times
Dates Days Times Locations
Apr 03 - Jun 26 N/A N/A Burnaby


Course outline

Course outline TBD — see Learning Outcomes in the interim.



Important information
  1. Departmental approval needed
  2. The date range provided is not the duration of an individual practicum. Students should expect to spend 2-3 weeks working with an advisor during the time they are working on the 20 hour practicum. Please contact the PTS Program Assistant, Candace Marrington ( for approval to register for this course.

Registration Options

Online registration for this course offering is not available. However, you can still register by phone.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Apply your knowledge and skills to complete marketing-related tasks within an existing industry organization.
  • Demonstrate your ability to attend and perform effectively in a real-life work environment.
  • Assess your performance in an industry working environment.

Effective as of Spring/Summer 2005

Related Programs

Industry Practicum (MKTG 4515) is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Certificate Part-time


Interested in being notified about future offerings of Industry Practicum (MKTG 4515)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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