Course details
What’s behind the brand? This course is designed to provide students with an understanding of the role of branding in marketing all kinds of organizations, goods, services, and ideas. Analysis of contemporary branding strategies and their application online and offline will be explored. Students will create and present a brand proposition and strategic plan for an organization.
Credits
3.0
Cost
$677.51
Course offerings
Spring/Summer 2022
Below is one offering of MKTG 1554 for the Spring/Summer 2022 term.
CRN 63926
Duration
Wed Apr 27 - Wed Jul 13 (12 weeks)
- 12 weeks
- CRN 63926
- $677.51
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 27 - Jul 13 | Wed | 17:30 - 20:30 | Downtown DTC |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$677.51
Important information
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Cancelled
This course offering has been cancelled. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to.
- Explain the importance and function of branding in all types of organizations, both large and small businesses, including consumer goods, services, B2B brands, government social marketing programs, and non-profit organizations.
- Understand the history of branding and how branding has come to play such a powerful role in marketing.
- Analyze the role of branding in building customer relationships in the digital marketing era.
- Understand the intricacies of consumer behavior and the role of branding in creating emotional connections to businesses, products and services.
- Define brand equity and how it drives the success or failure of a business.
- Understand the role of brand positioning in strategic competitive differentiation.
- Discuss the impact of branding from a sociological and ethical perspective.
- Evaluate brand case studies in the context of current branding trends and changes in the marketplace.
- Assess the elements of an effective brand and describe how brands are implemented and communicated to target audiences.
Effective as of Fall 2014
Related Programs
Fundamentals of Branding (MKTG 1554) is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Event Marketing
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Marketing Communications
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Public Relations
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time/Distance & Online Learning
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Programs and courses are subject to change without notice.