Course Overview
This hands-on course allows the learner to work in a team, to design and execute a live experiential event. Learners will conduct research, consult with stakeholders, develop a proposal, and operate the event. Topics include event design, supplier negotiations, operations, and reporting. The course emphasizes experience design and event management principles to develop an effective program that meets the marketing objectives of the client. Learners will produce a marketing event for the School of Business + Media.
Prerequisite(s)
Credits
2.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Use current, practical, and technical terminology in reference to experience design.
- Design and carry out an experiential event to meet the marketing objectives of a client.
- Prepare a strategy, budget, and operational plan for a live event.
- Select web-based tools that can be used in experience design.
- Prepare a post event evaluation report
- Describe current trends in experience design.
Effective as of Winter 2025
Related Programs
Experiential Marketing Project (MKTG 3326) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Tourism Marketing and Sales Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.