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Event Technical Production MKTG 2029

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

The simplest of meetings require some form of audio-visual or event production equipment. From microphones and LCD projection to sophisticated multi-media; event professionals need to be familiar with the technical requirements of meetings, conferences and special events. This course introduces you to the technical aspects of special events including lighting, sound, video, staging, power, rigging and special effects. You will visit and experience various event venues and observe set ups to gain valuable hands-on experience in the world of event technical production. You will also use a simulated event to learn these skills.


  • No prerequisites are required for this course.



Not offered this term
This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Apply the terminology and technical terms required to develop a procurement plan for technical requirements for different types of simulated events.
  • Develop a technical floor plan (layout).
  • Develop a technical production plan for an event operation.
  • Explore evolving forms of new media that allow for increased sustainability including virtual events and meetings.

Effective as of Fall 2021

Related Programs

Event Technical Production (MKTG 2029) is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Certificate Part-time


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