Course Overview
This course prepares students for the high-energy, growing opportunities in community special events and festivals, corporate, sports, non-profit, and fundraising activities. Planning and marketing of such events to generate gate interest, identity, and sponsorship are explored. A second emphasis is on development and correct use of press releases, media kits, public relations and communications strategies, and dealing with emergency situations involving media.
Prerequisite(s)
- Successful completion of all Level 2 courses.
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Discuss, describe and evaluate different types of events and festivals.
- Analyze the benefits of events, both socially and economically.
- Prepare a strategic plan and event proposal.
- Assess the costs and prepare a realistic budget in relation to event scope.
- Differentiate between fundraising and sponsorship and discuss strategies for the same.
- Design the criteria for effective HR management including recruitment and placement of both paid and volunteer staff.
- Develop a comprehensive event plan incorporating: a strategic and operational plan, sponsorship strategy, marketing plan (including target markets), financial and risk management assessment and event evaluation.
- Develop a marketing communications strategy that includes public relations and advertising.
- Develop an implementation plan for crisis management.
- Demonstrate skills to work effectively in a high-pressure environment.
Effective as of Fall 2019
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.