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Event Design Concepts MKTG 2026

Marketing Management Part-time Studies Course

Course details

Producing award-winning events with creative flair is any event professional's goal. Event planners are often responsible for theme development- churning out new and unique event themes can be very challenging in today's highly innovative world. A fantastic theme and the design and execution can turn an event from average to truly spectacular and memorable. You will learn approaches to theme development and how to ensure the selected theme matches the predetermined goals and attendee demographic of the event. You will also develop a range of skills that will help them to create event designs that will complement the selected event venue, establish appropriate decor and source out the best suppliers to successfully execute the event.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$640.27

Course offerings

Fall 2022

Below is one offering of MKTG 2026 for the Fall 2022 term.

CRN 48310

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 48310
  • $640.27
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Darren Dreger

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$640.27

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Apply a creative process for conceptualizing event themes, design and execution.
  • Develop creative elements, including décor, entertainment, staging and special effects, and properly sequence them at events.
  • Analyze successful awards and recognition events, major corporate hallmark events such as anniversaries, civic events and festivals as well as ground-breaking ceremonies and media events.
  • Develop audition criteria and audition candidates as well as prepare and monitor performer contracts.

Effective as of Fall 2021

Related Programs

Event Design Concepts (MKTG 2026) is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Certificate Part-time

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