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Course details

Producing award-winning events with creative flair is any event professional's goal. Event planners are often responsible for theme development- churning out new and unique event themes can be very challenging in today's highly innovative world. A fantastic theme and the design and execution can turn an event from average to truly spectacular and memorable. You will learn approaches to theme development and how to ensure the selected theme matches the predetermined goals and attendee demographic of the event. You will also develop a range of skills that will help them to create event designs that will complement the selected event venue, establish appropriate decor and source out the best suppliers to successfully execute the event.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Not offered this term
This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Apply a creative process for conceptualizing event themes, design and execution.
  • Develop creative elements, including décor, entertainment, staging and special effects, and properly sequence them at events.
  • Analyze successful awards and recognition events, major corporate hallmark events such as anniversaries, civic events and festivals as well as ground-breaking ceremonies and media events.
  • Develop audition criteria and audition candidates as well as prepare and monitor performer contracts.

Effective as of Fall 2021

Related Programs

Event Design Concepts (MKTG 2026) is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Certificate Part-time

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