Course Overview
Positioned as the capstone course in the E Commerce Programs , this course integrates key Strategic Management concepts with the contemporary E Commerce elements of Social/Mobile Commerce, Customer Relationship Management , Customer Profiling , Marketing , Intellectual Property Law/Regulations, Security and other general Web applications. Using real world contemporary case studies to apply and develop specific strategies for general E business application , the course will develop key success factors and ongoing adaptive approaches to accelerated environmental change in a fast moving global economy.
Prerequisite(s)
- 50% in BUSA 3455
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course, students will be able to:
- Define and describe the elements of CRM.
- Discuss the importance of CRM in business today.
- Describe the technologies and development tools used in CRM.
- Describe elements of online marketing, advertising and promotion.
- Discuss elements and the importance of knowledge management in CRM.
- Write a paper discussing contemporary management issues CRM.
- Write a requirements document for the implementation of a CRM system.
Effective as of Fall 2003
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.