Communications for Television and Video Production COMM 1212

Upon successful completion, the student will be able to:

• Identify a message to communicate and adapt it to meet audience needs and expectations.
• Use appropriate tone when addressing audiences, e.g. positive, neutral.
• Identify and clarify the purpose in a variety of communication situations.
• Appropriately use a range of written forms of communication for industry situations, including emails, text messages, letters, memos, blogs, basic instructions, procedures, and short reports.
• Use direct and indirect patterns of organization to logically develop ideas.
• Design documents for easy reading using graphic highlighting, bullets, headings, summaries, etc.
• Use professional communication skills to interact with supervisors, peers, and team members.
• Respectfully critique examples of others’ work when writing alone and in a team.
• Express ideas clearly, concisely, and accurately.
• Use search techniques to find, evaluate, and summarize relevant reference materials, avoid plagiarism, summarize and cite sources.
• Use correct grammar, punctuation, and spelling in all communications.
• Create a persuasive message and deliver an effective pitch for a production idea.
• Deliver an effective oral presentation.

Effective as of Fall 2022