Course Overview
Businesses today deal with governments at many different levels, and sales and marketing professionals must interact with government officials on issues affecting everyday business. This course introduces you to the practice of government relations in Canada, with a focus on procurement, influencing legislative and regulatory outcomes, and obtaining financial support for projects. Topics include, managing business-government relationships, identifying and liaising with appropriate government stakeholders, and building and implementing a government relations strategy.
Prerequisite(s)
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Prepare a government advocacy document that can be linked to the corporate strategy of a business.
- Describe the workings of various levels of government in Canada.
- Define government relations priorities for your business and advise leadership on how best to implement these priorities.
- Apply marketing principles in the context of governments' buying of goods and/or services.
- Recognize ethical and legal constraints common to dealings with politicians and public sector officials.
- Anticipate the impact of public opinion towards business activity on government policy.
Effective as of Winter 2010
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.