- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
This is an introduction to organizational behaviour and change management concepts, including group effects, motivators, and communication techniques, that can be used to facilitate organizational change, with a focus on energy management. John P. Kotter's eight-stage process to leading successful change is examined, along with the eight errors that are common to unsuccessful change efforts. Kotter's framework is further explored through the fable Our Iceberg Is Melting, which he co-wrote with Holger Rathgeber. Doug McKenzie-Mohr's community-based social marketing principles to foster sustainable behaviour change are probed and then applied to the development of a comprehensive behavioural change campaign on the topic of energy conservation or waste reduction.
- 50% in CESA 5100
- Not offered this term
- This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.
Upon successful completion of this course, the student will be able to:
- Describe and apply Kotter's theory on the eight steps of successful change, including why organizations frequently fail at their attempts to change.
- Identify the purpose of social marketing and ways it can be applied to energy management.
- Describe and apply the concepts, components and approaches used to develop social marketing programs, such as surveys to identify barriers and benefits, pilot programs to test and refine behaviour change campaigns, and evaluation to measure/verify results.
- Explain the impact of power and politics in the workplace and how it influences the work of an energy manager.
- Integrate appropriate concepts to facilitate organizational change, including developing a project charter, making a persuasive presentation, and debriefing a project.
- Research and develop a social marketing strategy that influences a behaviour change (e.g., reducing energy use, improving energy efficiency, increasing electrification, etc.) and that applies McKenzie-Mohr's Community-Based Social Marketing framework.
Effective as of Fall 2022
Change Management (CESA 5800) is offered as a part of the following programs:
School of Construction and the Environment
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Programs and courses are subject to change without notice.