Course Overview
Presents an overview of various marketing principles aimed at gaining acceptance for energy reduction solutions, ranging from needs assessment, to promotion, messaging, and uptake tracking. Presents an overview of various components and approaches of social marketing, aimed at changing personal and group attitudes and behaviours. Introduces concepts of organizational behaviour and change management, including group effects, motivators, and communication techniques, to help facilitate organizational change towards a corporate culture of energy conservation and reduction. Explores negotiation concepts and processes, focusing on joint problem-solving and decision-making. Explores approaches to developing social marketing programs within an organization or for building occupants.
Prerequisite(s)
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe components of marketing (e.g., consumer research, advertising, promotion, positioning, segmentation, creative strategy, message design and testing, media strategy and planning, and effective tracking).
- Identify the purpose of social marketing strategies and programs.
- Describe the concepts of social marketing, including goal to influence action, target audience, exchange motivator, product /price / places / promotion, competing actions, monitor & adjust.
- Apply group behaviour concepts to achieve team outcomes.
- Illustrate the roles of perception, personality, emotions, attitudes and values.
- Compare and contrast motivation theories.
- Differentiate leadership styles and theories.
- Explain the impact of power and politics in the workplace.
- Analyse various communication techniques and tools.
- Integrate appropriate organizational concepts to facilitate organizational change.
- Describe the negotiation framework, processes, types and styles.
- Demonstrate specific negotiation skills that facilitate joint problem-solving and decision-making.
- Identify approaches to developing social marketing programs, including identifying barriers to and benefits of change in one's actions, tools of behaviour change, program design and evaluation.
- Develop a simple social marketing strategy aimed at affecting an energy conservation behaviour change.
Effective as of Fall 2009
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.