- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Presents a capstone course in which students work in teams of five or six to develop and present to a client a comprehensive promotion campaign with real world constraints. Students incorporate theoretical concepts of marketing and promotions into practical applications in developing their client's campaign. Students practise "pitching" the account in competition with other teams.
Prerequisite(s)
- All Level 3 courses.
Credits
4.5
Domestic fees
$1,012.94
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Develop a comprehensive marketing and/or promotion campaign with real world constraints.
- Describe the mechanics of 'pitching' an account.
- Develop persuasive presentations and pitch to an audience.
- Incorporate theroretical concepts into practical application of marketing and promotion components.
Effective as of Fall 2019
Related Programs
Campaign Development (MKTG 4415) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Marketing Management (Digital Marketing and Brand Strategy Option)
Diploma Full-time
Course Offerings
Spring/Summer 2025
Below is one offering of MKTG 4415 for the Spring/Summer 2025 term.
CRN 70102
Dates
Apr 07 - Jun 03 Loading
- CRN 70102
- $1012.94 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 03 | N/A | N/A | Online |
Duration
9 weeks
Instructor
Rodan Gopaul-Singh
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Departmental approval needed
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Status
Programs and courses are subject to change without notice.