Course details
This online course will take you through the process of developing an effective business plan. MKTG 3324 will guide you through the initial business planning process, and teach you how to screen and develop business ideas. You will assess the feasibility of your idea, and engage in industry and market analysis in order to develop your marketing plan and perform a financial analysis. This will result in the creation of an effective business plan. The final learning outcome for this course is the practical presentation of your business plan.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$550.46
Course offerings
Spring/Summer 2023
Below is one offering of MKTG 3324 for the Spring/Summer 2023 term.
CRN 66022
Duration
Mon Apr 24 - Sat Jul 15 (12 weeks)
- 12 weeks
- CRN 66022
- $550.46
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 24 - Jul 15 | N/A | N/A | Online |
Instructor
Chad Flinn
Course outline
Cost
$550.46
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain business start-up process from the original inception of a business idea to a fully fleshed-out business plan.
- Learn how to write a business plan using step-by-step instructions.
- Discover how to think through the issues that are important in starting a business, engaging in the entrepreneurial process.
- Create a business plan that carefully explains every aspect of a new venture.
- Develop a presentation, which will internally explain the blueprint to follow, and externally show the business opportunity your firm is pursuing.
Effective as of Spring/Summer 2019
Related Programs
Business Plan Development (MKTG 3324) is offered as a part of the following programs:
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
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Programs and courses are subject to change without notice.