Course Overview
Many organizations today are sitting on mountains of data, yet struggle to extract real business value from it. Business analytics professionals that can leverage data to help a company achieve its business objectives are in high demand. This course introduces students to the world of business analytics and the skills needed for a business analytics professional to be successful. Students will become familiar with real world examples of the successful application of business analytics. This is a hands-on course where students will conduct business analysis projects from start to finish, including identification of business issues, requirements gathering and developing a hypothesis, data preparation and exploration, identifying metrics and best practices in report development, and effectively communicating analytics results. Web Analytics and optimization, qualitative analysis, and unstructured data will also be discussed.
Prerequisite(s)
- Acceptance into the Bachelor of Business Administration program.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
At the end of this course, the student will be able to:
- Describe Business Analytics as it pertains to many aspects of an organization.
- Define the concepts of Business Intelligence and Business Analytics.
- Utilize numerous analytic methods to gain insight from business data.
Effective as of Winter 2015
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.