Course Overview
This hands-on course builds on the topics and skills introduced in AIRC 2130 Aviation Technology 2. Skills are further developed with advanced integration of students' capstone project and digital portfolio including continued web design in WordPress and the addition of social media marketing. Students will be guided through various implementation methods and learn when it is advisable to use complex website functionality e.g. (plugins, widgets, and themes). Students will review and complete website backups, enhance Search Engine Optimization (SEO), use Google Analytics reports, and create a social media marketing plan. Additional topics include various social media platforms for networking and integration and their effective use, as well as social media strategies for aviation operations and portfolios. Students will utilize the theory and practice of web design to finalize their artifacts for their capstone project website. Evaluation includes assignments and projects.
Prerequisite(s)
- 70% in AIRC 2130
Credits
2.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Update the plan and implementation of the capstone website and social media.
- Launch a website using a self-hosted WordPress environment.
- Implement use of advanced search engine optimization (SEO) and metadata in online content.
- Create web and social media assets using current applications of the Adobe Creative Cloud.
- Integrate social media with web development projects.
- Research, produce, document, store, and package information and content in a variety of formats.
- Plan basic marketing campaigns for aviation operations and portfolios.
- Use a website as a tool for promoting and marketing academic and personal work.
- Provide constructive feedback on fellow student's capstone project website.
Effective as of Fall 2022
Related Programs
Aviation Technology 3 (AIRC 3130) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Transportation
- Aviation Management and Operations
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.