Course Overview
In this course, students learn the fundamentals of web design, branding, content creation and online copyright issues. Students learn the principles of information architecture, web usability, user experience, Search Engine Optimization (SEO), digital asset management, and interface design for the web. Students will search, gather, organize, label and model navigation systems for websites related to aviation operations. This course features a hands-on experience in the creation of content using Adobe Creative Cloud Apps, WordPress, and other online tools that learners apply to the development of their applied project/capstone. Additional topics include colour, typography, layout, image resolution and manipulation, website creation using WordPress (hosted by BCIT), editing, and the uploading of digital content in various formats. Students will start to select, curate, and assemble several applied project/capstone artifacts for online display. Social Media will be explored with a focus on LinkedIn, which will integrate with the student's website project. Evaluation includes quizzes, assignments, and projects.
Prerequisite(s)
- 70% in AIRC 1130
Credits
2.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Distinguish between the various storytelling formats used on the web.
- Develop audience profiles, user interactivity scenarios and personas.
- Integrate and apply the principles of information architecture, branding, and interface design for the web.
- Create a basic website using a self-hosted WordPress environment.
- Recognize and apply principles of user-centered design.
- Plan and develop a content strategy for a website.
- Prepare online content including a mix of personal and academic narratives using text, images, audio, video, photos, and social media.
- Plan and design the brand /identity visuals using Photoshop and other design tools.
- Format, optimize, and colour-correct images for the Web.
- Demonstrate awareness of online copyright issues and in social media.
Effective as of Fall 2022
Related Programs
Aviation Technology 2 (AIRC 2130) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Transportation
- Aviation Management and Operations
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.