Course Overview
Marketing is the attainment of organizational objectives by identifying customer needs, and developing goods or services to satisfy those needs. This course examines how a successful airline or airport marketing program can result in satisfied users and customers, generate revenue and lead to the achievement of organizational goals. Evaluation includes two group evaluations (a case study report, presentation) and an examination.
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe the environment that influences marketing decisions.
- Describe the processes used to identify markets segments.
- Explain the development and management of a product and services strategy for an airport or an airline.
- Discuss how the theories of product, place, price and promotion apply to airports and airlines.
- Explain the purpose and application of image, brand and theme.
- Prepare an air service development proposal.
- Apply marketing concepts in a marketing presentation.
Effective as of Fall 2025
Related Programs
Aviation Marketing (AIRC 2145) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Transportation
- Aviation Management and Operations
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.