- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This course explores the art direction process, emphasizing the role of overseeing and guiding the visual aspects of creative projects such as advertising campaigns, editorial design, and multimedia productions. Students will delve into generating innovative concepts, selecting effective visual elements like typography and imagery, and directing the work of various creative professionals. Through role-playing activities, students will practice collaborating with clients, copywriters, and stakeholders to ensure that the creative vision aligns with project goals. The course also focuses on adapting art direction strategies to emerging trends and evolving industry practices, enhancing communication, and developing strategic approaches to audience engagement.
Prerequisite(s)
- Completion of all courses within the CertGD
Credits
3.0
- Coming Soon
- This course isn't currently offered, but will be available soon. Notify me to receive email notifications when the course opens for registration next term.
Related Programs
Art Direction (GDES 4130) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Graphic Design and Interactive Media
Diploma Part-time
Programs and courses are subject to change without notice.