- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This course explores the art direction process, emphasizing the role of overseeing and guiding the visual aspects of creative projects such as advertising campaigns, editorial design, and multimedia productions. Students will delve into generating innovative concepts, selecting effective visual elements like typography and imagery, and directing the work of various creative professionals. Through role-playing activities, students will practice collaborating with clients, copywriters, and stakeholders to ensure that the creative vision aligns with project goals. The course also focuses on adapting art direction strategies to emerging trends and evolving industry practices, enhancing communication, and developing strategic approaches to audience engagement.
Prerequisite(s)
- Completion of all courses within the CertGD
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Analyze and critique the art direction of existing creative projects and identify areas for improvement.
- Employ diverse design thinking strategies to generate innovative concepts and ideas for creative direction.
- Demonstrate advanced communication and collaboration skills, working effectively with clients, stakeholders, and other creative professionals.
- Differentiate the roles and responsibilities of creative professionals to optimize collaboration and project outcomes.
- Demonstrate effectiveness in directing the work creative professionals to ensure cohesive and high-quality outcomes that align with the project's vision.
- Utilize design principles and visual language to ensure the creative vision aligns with the project's goals, adapting to various media and formats.
- Develop strategic approaches to audience engagement, ensuring that the visual elements and messaging effectively reach and impact the target audience.
Effective as of Winter 2026
Related Programs
Art Direction (GDES 4130) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Graphic Design and Interactive Media
Diploma Part-time
Programs and courses are subject to change without notice.