Course Overview
Presents a study of promotional support activities used as part of an integrated marketing communications plan. Loyalty programs, couponing, specialty advertising, premiums and incentive programs are examples of the sales promotion tactics covered. Emphasis is on when and how to use them.
Prerequisite(s)
- 50% in MKTG 2202
Credits
4.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Describe the various types of trade and consumer sales promotion techniques and their advantages and disadvantages.
- Evaluate sales promotion efforts, analyze their strengths and weaknesses, and make recommendations for improvements.
- Develop basic sales promotion strategies and tactics for manufacturers and retailers.
Effective as of Fall 2019
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.