Course Overview
Focuses on the practical skills used in the growth company environment by a manager or entrepreneur. Identifies the strategic options facing a growing business, while providing practical solutions. Topics will include all aspects of managing, marketing, operating and administering the venture during this critical stage.
Prerequisite(s)
- 50% in MKTG 3306
Credits
2.5
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Explain the role and need for growth in an organization.
- Describe Critical Mass and how it impacts a firm's ability to grow in the future.
- Discuss growth problems and critical success factors for a firm.
- Identify and differentiate the strategic options facing a growing business.
- Discuss the options for implementing strategy in a growing business.
- Prepare a report describing and assessing these growth options for a local company.
- Develop operations strategies including productivity, efficiency, and profitability.
- Explain financing sources appropriate and accessible to a growth company and apply basic financing techniques.
- Identify strategic partners appropriate and accessible to a growth company and understand basic pros and cons of types of partners.
- Discuss human resource factors for implementing including leadership, work measurement, motivation, and corporate structure.
- Define and describe the challenges faced by a family-owned growth company and practical steps that can be taken to ease tensions and plan succession within this unique environment.
- Explain and demonstrate how to apply Total Quality Management and Continuous Improvement to a growing firm.
- Explain and analyze exit strategies once growth objectives have been achieved.
Effective as of Winter 2025
Related Programs
Venture Development and Growth (MKTG 4407) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Entrepreneurship Option)
Diploma Full-time
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