Course Overview
This course examines the fundamentals of marketing in the non-profit sector. Emphasis will be on the application of the marketing plays within the non-profit organization. Lectures, case studies and class discussions will be used to analyze marketing management within a wide range of organizations including social service agencies, cultural societies, educational institutions and public corporations.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.