Course Overview
This course focuses on applying the marketing concepts from the introductory marketing course. Marketing strategy will be discussed as an essential requirement for business success. It emphasizes the development of personal selling skills and customer relationships.
Prerequisite(s)
Credits
4.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion, the student will be able to:
- Explain the importance of marketing in Organizations and organizational strategy.
- Explain the effects of social, legal, ethical, and technological environments on marketing decision-making.
- Perform market forecasting in the insurance industry.
- Evaluate market forecasting data.
- Given case information identify marketing problems and opportunities.
- Prepare a formal Marketing Plan for an insurance brokerage.
Effective as of Fall 2008
Related Programs
Marketing for Insurance and Risk Management (RMGT 3535) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- General Insurance and Risk Management
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.