International Business Strategies TDMT 3305

This course further develops understanding of the international business landscape and the business issues critical to any organization becoming globally active (building on the international trade basics introduced in TDMT 1353) and then introduces students to specific unique characteristics of doing business globally, followed by a review of various global business strategies. Emphasis will be placed on the activities of market entry and business development strategies for a firm with intentional objectives. Students will be required to research and prepare a market entry plan for a specific technology/product/service and specific geographical target. To support this major assignment, students will participate in a thorough examination of real market segment opportunities after being introduced to the topic at the beginning of the term. Building on the initial introduction, students will review lectures to support their investigation and analysis and will begin to identify comparative advantages and disadvantages in the international marketplace of one strategy over another, and make recommendations regarding the selection of one market segment and plan over another in a chosen territory.