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Important Notice: COVID-19 Institute response

BCIT

BSUS 7200 - Social Purpose Business: Uniting Strategy, Communications, and Impact

Sustainable Business Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the Winter 2022 term as informed by BC Provincial Health Officer guidelines. Refer to each course listing for details.

Course Details

In response to increasing consumer awareness, pressure from investors, climate change, and employees' desire to benefit people and the planet, businesses must consider not only their financial, but also their social and environmental impacts. Whether through corporate social responsibility, social purpose, or social entrepreneurship, businesses are looking to build positive social and environmental returns into their business models by promoting social equity and operating within planetary boundaries—to make money doing good. This course introduces the growing field of social purpose business and the role of marketing professionals in driving change. Following the framework provided by the United Nations Sustainable Development Goals (SDGs), this course demonstrates how companies can meaningfully align their strategy and operations with the 17 SDGs and effectively communicate this alignment to all stakeholders (employees, investors, customers, communities, governments, regulators, NGO partners, etc.).

Prerequisite(s)

Acceptance into the Bachelor of Business Administration Degree program.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Compare how corporate social responsibility, social purpose business, and social enterprises address social and environmental challenges.
  • Demonstrate how social purpose can be incorporated into a variety of business models and give examples of how it can provide a competitive advantage.
  • Give examples of local and international social purpose businesses and evaluate how their business models achieve social/environmental change.
  • Analyze the differences between for-profit, non-profit, and charity models and describe their benefits and drawbacks.
  • Propose quantitative and qualitative metrics for evaluating social and environmental impact.
  • Explain the role of business in achieving the United Nations Sustainable Development Goals (SDGs).
  • Apply the five-step SDG Compass to a business and make recommendations for creating and communicating social and environmental value.

Effective as of Winter 2022

Related Programs

BSUS 7200 is offered as a part of the following programs:

School of Business + Media

  1. Bachelor of Business Administration
    Full-time/Part-time   Bachelor of Business Administration

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