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The LinkedIn Advantage XMKT 1040

Marketing Microcredential Part-time Studies Course

Course details

LinkedIn is the global Professional Networking site that all students and professionals need to pay attention to. In this course, students will learn practical tips on how to optimize their professional presence on LinkedIn. Students will set up a stellar profile to showcase the best of their professional brand; strategically expand their network; stay up-to-date with important industry information; learn from thought leaders; be an active and authentic participant; post quality, relevant content and get exposed to recruiters and hiring managers. Students will finish the course with a complete LinkedIn profile, and the confidence to contribute to the LinkedIn Community. They will be prepared to leverage the power of the world's largest professional network.


  • No prerequisites are required for this course.



Not offered this term
This course is not offered this term through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Establish an Online Professional Presence
  • Create a Credible Personal Brand using the Tools available within LinkedIn
  • Build a Strategic Network by Connecting with Professionals, Alumni and Coworkers
  • Research Prospective Employers
  • Search for and Apply for Jobs
  • Create and Engage with Relevant Content

Effective as of Winter 2022

Related Programs

The LinkedIn Advantage (XMKT 1040) is offered as a part of the following programs:

School of Business + Media

  1. Digital Transformation
    Microcredential Part-time


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