Course Overview
This course focuses on the legal and economic constraints associated with structuring a business in the field of new media. Topics examined include the most appropriate business entity given specific legal and tax considerations, improving negotiation skills, establishing a binding media/publishing contract, protecting intellectual property, licensing and distributing creative work, and how to apply a "hands-on" approach to problem solving, acquiring media, and the negotiating and the drafting of contracts, with special emphasis on ethics and critical thinking. Students will be assessed by a combination of quizzes, team assignments, individual projects and written exam
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Identify the basic legal issues surrounding the various forms of intellectual property and other intangible rights.
- Identify and discuss various elements of, and potential issues around, basic contract law both online and offline.
- Differentiate between intellectual property rights of works created by employees vs. independent contractors.
- Contrast the different obligations arising on both sides for all parties in the creation of an employment relationship vs. an independent contract.
- Identify and assess potential acts of defamation when publishing information, in order to avoid potential liability.
- Compare and contrast the advantages and disadvantages of conducting business under a sole proprietorship, partnership or corporation.
- Explain the basic legal issues that govern the use of domain names and brands online.
- Demonstrate knowledge of tort issues and other basic legal problems that may cause liability when operating a new media business.
- Demonstrate knowledge of and assess potential acts that may infringe on rights of publicity and privacy when publishing information.
Effective as of Spring/Summer 2019
Related Programs
The Law and New Media (MDIA 2200) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- New Media Design and Web Development
Diploma Full-time
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