Course Overview
Students will be expected to develop a media imaging promotional campaign for a customer. Students will work collaboratively to implement their design skills specific to the media they are producing to deliver a specific marketing message for their customer. The project will stress working effectively on a team to produce high quality media. The students will design and lay out the project using software skills previously taught. Substrate and manufacturing processes will be engineered and weekly planning and management considerations must be accounted for. When the job is assembled and checked, students will create final media files for electronic distribution and archival. The student team will produce final colour composite proofs that are colour-managed to set proper client expectations. The final product will be graded in comparison to prototype proofs.
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Design and lay out a media campaign with an appropriate imaging media.
- Apply teamwork principles in managing the project to meet customer expectations.
- Pre-flight and check all electronic files for graphics, images and fonts.
- Create colour-managed proofs with all printers marks for bleeds and trim.
- Engineer the project to meet time constraints and quality expectations.
Effective as of Winter 2017
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.