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Flexible Learning
Media Communications
MDIA 2045

Social Media Networking MDIA 2045

Media Communications Course

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Notices

Registration news

Registration is now open for the Fall 2026 term.

Additional Information

Please check the classroom locations listing on the first day of your course.
Find out if you qualify for financial aid.
BCIT’s English Language Proficiency Standard for Flexible Learning (Part-time Studies) is English 12.
Find out about payment options at BCIT.

Course Overview

In this course in the students will learn the basics of various social media platforms for networking and integration, how to operate them effectively to communicate and grow an audience, build social media strategies for business and portfolio development, manage social media across various platforms to work efficiently together, and measure the metrics for specific campaigns to better adjust strategy accordingly. Students will be assessed by a combination of group projects, individual assignments and final exam.

Prerequisite(s)

No prerequisites are required for this course.

Credits

3.0

Not offered this term: This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

Plan and Implement search engine optimization and metadata for social media platforms.
Integrate web, mobile and social media campaigns for small businesses and portfolio marketing.
Create, incorporate and manage social storytelling with web, video, mobile and standalone media.
Create social media assets using current applications of the Adobe cloud creative.
Demonstrate effective leadership skills when working autonomously and in multidisciplinary teams.
Create, optimize and promote personal or business profiles online.
Use social media to stay up-to-date on information and news.
Make informed and ethical decisions in online communications.
Demonstrate awareness of copyrights issues online and social media.
Analyze web traffic statistics to create actionable steps to increase conversation.

Effective as of Fall 2019

Related Programs

Social Media Networking (MDIA 2045) is offered as a part of the following programs:

Indicates programs accepting international students.
Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).

School of Business + Media

New Media Design and Web Development
Diploma Full-time

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Interested in future offerings of Social Media Networking (MDIA 2045)? Fill out the form below to receive an email notification if this course is offered in a future term.

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Privacy Notice: The information you provide will be used to respond to your request for BCIT program information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5G 3H2, email: privacy@bcit.ca.

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