Course Overview
The marketing world is abuzz with the terms ‘social media’ and ‘content marketing.’ What does it all mean and how does one apply quality content creation? This course focuses on storytelling and how to market with digital and social media. In this course students will explore creative strategies using storytelling. This powerful skill can be used to drive audiences to act online around products and services being marketed.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
- Upon successful completion of the course, the student will be able to:
- Apply concepts of storytelling and content creation to social media marketing.
- Develop strategies for brand management through social media content marketing.
- Utilize community connections to advertise without taking advantage of them.
- Apply digital strategies to drive social media connections to take action.
- Explore business storytelling techniques – such as Webinar development – to drive potential clients to take action.
- Identify different options for digital advertising.
- Develop a variety of digital ads.
- Create a digital advertising campaign.
- Test and optimize digital advertising.
- Create digital retargeting ad campaigns.
- Apply advanced elements of analytics.
Effective as of Winter 2015
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.